Benefits for students
When packaged with the new Australian edition of Principles of Marketing by Armstrong, you get quick and easy access to:
- Dynamic Study Modules App! Adaptive eLearning tools which continuously assess your responses and provide extra practice, but only in the areas where you need to spend your time. Each Dynamic Study Module, accessed by computer, smartphone or tablet, promotes fast learning and long-term retention. Watch a video to learn more>
- Personalised Study Plan! The Study Plan Builder figures out your weaknesses and then sets up a study plan with targeted exercises and helpful feedback for topics you need to focus on.
- Automatically graded exercises! Saving you time and providing immediate feedback, tips and hints.
- Badges! Earn badges for your achievements such as consistent and excellent work. Compete with your classmates and collect them all!
- All of your MyLab courses in the one place! If you are using any other Pearson MyLab products, sign on and start learning in the same system.
- eText version of Principles of Marketing by Armstrong! Tablet-friendly and fully integrated with MyMarketingLab. Read chapters, highlight, add your own study notes and review your instructor's comments anytime, anywhere by using the Pearson eText app.
The duration of access to MyMarketingLab is set by your instructor for your specific unit of study.
To access MyMarketingLab you will need a Course ID from your instructor (a Course ID looks something like Lecturer12345 or CRSXX15-12345), a valid email address and an access code.