This pack contains 1 copy of Principles of Marketing 6ed and 1 printed access card providing access to MyMarketingLab + eText.
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy.
The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
BREAK THROUGH to engaging learning experiences
MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention.
MyMarketingLab helps instructors create automatically graded learning activities based on the learning objectives in each chapter in the accompanying text. This provides an efficient and effective outcome for both students and instructors and an even better teaching and learning experience.
The new version of MyMarketingLab features a simplified user interface and easier integration with most Learning Management Systems.
Benefits for students
When packaged with the new Australian edition of Principles of Marketing by Armstrong, you get quick and easy access to:
- Dynamic Study Modules! Adaptive eLearning tools which continuously assess your responses and provide extra practice, but only in the areas where you need to spend your time. Each Dynamic Study Module, accessed by computer, smartphone or tablet, promotes fast learning and long-term retention.
- Personalised Study Plan! The Study Plan Builder figures out your weaknesses and then sets up a study plan with targeted exercises and helpful feedback for topics you need to focus on.
- Automatically graded exercises! Saving you time and providing immediate feedback, tips and hints.
- Badges! Earn badges for your achievements such as consistent and excellent work. Compete with your classmates and collect them all!
- All of your MyLab courses in the one place! If you are using any other Pearson MyLab products, sign on and start learning in the same system.
- eText version of Principles of Marketing by Armstrong! Tablet-friendly and fully integrated with MyMarketingLab. Read chapters, highlight, add your own study notes and review your instructor's comments anytime, anywhere by using the Pearson eText app.