Marketing Management: An Asian Perspective
For undergraduates studying Marketing Management courses.
Marketing Management: An Asian Perspective, 6th Edition, continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
Marketing Management: An Asian Perspective, 6e boasts a host of new features and continues with the key factors that have made the earlier editions successful.Provides an Asian perspective
Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbol are introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home. This provides more relevant context for students in Asia.
Unique tools for visual learners
A conceptual mind-map at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.
Interactive learning on MyMarketingLab (MML)
Available separately, the online tutorial and assessment platform is correlated to the book and offers a wealth of hands-on activities and exercises that allow students to learn interactively, engaging and coaching them to becoming better marketers.
- Instructor’s Manual with detailed lecture outlines that follow the sequence of the PowerPoint slides for speedy lecture preparations.
- PowerPoint Slides with example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts.
- Test File Item with TestGen contains more than 3,000 multiple-choice, true-false, short-answer and essay questions. Application questions are also available for students to apply their marketing skills.