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Marketing + Connect Online

Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital services ethics and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

This book is packaged with McGraw-Hill Connect, a digital teaching and learning environment that gives you the means to better connect with your coursework, with your instructors, and with the important concepts that you will need to know for success now and in the future. With Connect you can practice important skills at your own pace and on your schedule.

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