Marketing, 3rd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 3rd Edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition, is a chapter focusing on social and not-for-profit marketing.
This Wiley text also comes with iStudy – an interactive study aid. The Marketing, 3rd Edition iStudy has a number of local videos and interactive modules that include activities to test your knowledge and aid in your understanding of the text. Best of all, iStudy is available on a range of operating systems which means you can use it anytime, anywhere.