0   checkout

no items in shopping cart

  • email
  • google-plus
  • twitter
  • facebook

Essentials Of Marketing Research 4E


availability: out of stock

Click and Collect

Collection generally available next day - Please wait for confirmation from the store

Check Store Stock For:

Essentials Of Marketing Research 4E

Only stores with stock and within 100 km from your location are displayed


Part 1 The Role and Value of Marketing Research Information 
1 Marketing Research for Managerial Decision Making 
2 The Marketing Research Process and Proposals 

Part 2 Designing the Marketing Research Project 
3 Secondary Data, Literature Reviews, and Hypotheses 
4 Exploratory and Observational Research Designs and Data Collection Approaches 
5 Descriptive and Causal Research Designs 

Part 3 Gathering and Collecting Accurate Data 
6 Sampling: Theory and Methods 
7 Measurement and Scaling 
8 Designing the Questionnaire 

Part 4 Data Preparation, Analysis, and Reporting the Results 
9 Qualitative Data Analysis 
10 Preparing Data for Quantitative Analysis 
11 Basic Data Analysis for Quantitative Research 
12 Examining Relationships in Quantitative Research 
13 Communicating Marketing Research Findings 


LocationEstimated Delivery Time
Metro Sydney, Melbourne, Brisbane & Canberra areas 2-4 business days
Metro Adelaide, Hobart and Perth areas 4-6 business days
Country areas 3-6 business days
Remote areas 7+ business days

For more details, please see our Delivery & Shipping page here



Rate this item

Quality *
Price *
Value *

write a review

* required

Tracking Information



Notify Me When in Stock

* Required


login to add to wishlist

don't have an account? create one here