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Essentials Of Marketing Research 4E

$174.96

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Essentials Of Marketing Research 4E

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description

Part 1 The Role and Value of Marketing Research Information 
1 Marketing Research for Managerial Decision Making 
2 The Marketing Research Process and Proposals 

Part 2 Designing the Marketing Research Project 
3 Secondary Data, Literature Reviews, and Hypotheses 
4 Exploratory and Observational Research Designs and Data Collection Approaches 
5 Descriptive and Causal Research Designs 

Part 3 Gathering and Collecting Accurate Data 
6 Sampling: Theory and Methods 
7 Measurement and Scaling 
8 Designing the Questionnaire 

Part 4 Data Preparation, Analysis, and Reporting the Results 
9 Qualitative Data Analysis 
10 Preparing Data for Quantitative Analysis 
11 Basic Data Analysis for Quantitative Research 
12 Examining Relationships in Quantitative Research 
13 Communicating Marketing Research Findings 

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LocationEstimated Delivery Time
Metro Sydney, Melbourne, Brisbane & Canberra areas 2-4 business days
Metro Adelaide, Hobart and Perth areas 4-6 business days
Country areas 3-6 business days
Remote areas 7+ business days

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