The authors of this text believe that students can learn to apply economics principles successfully if they learn them in a familiar context. By using a wealth of relevant global and local businesses examples and case studies, Essentials of Economics makes the subject relevant and meaningful.
Pearson recommends including MyEconLab with your textbook purchase. This effective online learning system helps educators to help students, both inside and outside the classroom, and has been redesigned for this edition. Videos, personalised practice quizzes, guided solutions, adaptive multimedia learning tools and homework can be integrated with an eText version of Essentials of Economics.