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Entrepreneurship: Theory/Process/Practice with Student Resource Access


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Entrepreneurship: Theory/Process/Practice with Student Resource Access

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Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of “Environmental Entrepreneurship”. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. Sustainability, ethical and social responsibility, and experiential learning elements set this text apart from others in its discipline. ‘People, Planet and Profit’ encapsulates the underlying principle throughout.


  • ‘Entrepreneurial edge’ provides tips, inserts and interesting facts about entrepreneurship

  • ‘Entrepreneurship in practice’ highlights stories of real-life entrepreneurs and companies to help illustrate the conceptual material covered in each chapter

  • ‘Experiencing entrepreneurship’ boxes contain experiential activities that give users the opportunity to put skills and concepts discussed in the chapter into practice

  • Figures and charts illustrate concepts and business results

  • Case studies at the end of each chapter link the theory to real-world situations

  • Entrepreneurial case analysis at the end of each part provide full analyses that link theory to actual projects

  • A new business plan based on authors’ own entrepreneurial venture – Reviving the Samoan Chocolate Industry demonstrates how the theories in the book are incorporated into real entrepreneurial projects.

New to Edition

  • Chapter 2 includes stage transitions and competency/skill development

  • Pathways to entrepreneurship concepts are introduced in Part 1 and developed fully in Pathways Chapter 5 (including family, hi-tech, franchise, buyer, corporate pathways as well as minorities - ethnic, migrant, diaspora, women’s etc.)

  • Chapter 6 includes a new section on ‘blue ocean strategies’, along with an introduction to crowdfunding

  • Chapter 9 looks at entrepreneurial ecosystems

  • Chapter 15 includes a discussion on sensitivity analysis, or ‘what if’ and Chapter 16 continues this theme into the lean-in start-up

  • The book also includes coverage of social media (chapter 10), crowd funding (chapter 14), and an overview on “communicating new venture business plans”, e.g competing for crowd funding etc.

  • Chapter 9 entrepreneurial ecosystems

  • Chapter 14 deals with crowdfunding

  • Chapter 16 includes communication strategies and coverage of social media

About the Authors

Howard Frederick

Howard Frederick is company director, professor and entrepreneur. He is a serial entrepreneur who has started three IT companies and a chocolate manufacturing company, which received a celebrated Customer Service Award in 2012. He developed an award-winning entrepreneurship curriculum and has taught entrepreneurship for fifteen years in between managing companies. Many of his students have gone on to found their own successful enterprises. A published researcher, he is a gifted teacher and conference keynoter. Currently Research Professor in the Centre for Entrepreneurial Culture at Mexico’s leading private university, the Tecnológico de Monterrey, or Monterrey Institute of Technology, he teaches Entrepreneurial Leadership and advises young entrepreneurs especially in the field of climate change entrepreneurship. Howard has also been an Honorary Professor at Deakin Uni, and has previously taught at Unitec and VU Wellington in New Zealand, as well as in Austria, Mexico and Southern California.

Allan O’Connor

Allan is the Academic Director of the Entrepreneurship Commercialisation and Innovation Centre (ECIC) at the University of Adelaide. He was formerly with the Australian Graduate School of Entrepreneurship, Swinburne University of Technology, lecturing in the fields of entrepreneurship and innovation in a number of topic areas associated with new venture strategy, evaluation and start-up. Allan’s extensive industry experience has been with the small and medium enterprise sector developing and introducing new products, entering new markets, and expanding sales and business opportunities in both established and new business environments. This experience has exposed him to the challenges of growth, innovation and entrepreneurship with engineered and manufactured goods. Allan's research interests include entrepreneurship education, policy and the intersections between entrepreneurship, innovation and socioeconomic development. More specifically, Allan's recent research projects have involved regional development, organisational development and human capital development. These projects have involved working with the Centre for Regional Development at Swinburne University of Technology, Questacon (the National Institute for Science and Technology, Canberra), the Hargraves Institute, (a member's services organisation focussing on corporate innovation) and the Westpac Global Entrepreneurship Monitor Australia project in 2004 and 2005 serving as project manager, researcher and co-author.

Donald F. Kuratko

Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University – Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.

Table of Contents

Part 1: Entrepreneurship in the twenty-first century
Chapter 1: Entrepreneurship: evolution and revolution
Chapter 2: The entrepreneurial mind-set: cognition and career
Chapter 3: Entrepreneurship and sustainable development
Chapter 4: Social and ethical entrepreneurship

Part 2: Initiating entrepreneurial ventures
Chapter 5: Pathways to entrepreneurial ventures
Chapter 6: Opportunity and the creative pursuit of innovative ideas
Chapter 7: Entrepreneurial families: succession and continuity
Chapter 8: Developing entrepreneurship within organisations

Part 3: Developing entrepreneurial ventures
Chapter 9: The assessment of entrepreneurial opportunities
Chapter 10: Marketing for entrepreneurial ventures
Chapter 11: Strategic entrepreneurial growth
Chapter 12: Global opportunities for entrepreneurs
Part 4: Growth strategies for entrepreneurial ventures
Chapter 13: Legal and regulatory challenges for entrepreneurial ventures
Chapter 14: Sources of capital for entrepreneurial ventures
Chapter 15: Measuring performance for entrepreneurial ventures
Chapter 16: Developing a sustainable business plan

Appendix: Business Plan – Reviving Samoa’s cocoa industry


LocationEstimated Delivery Time
Metro Sydney, Melbourne, Brisbane & Canberra areas 2-4 business days
Metro Adelaide, Hobart and Perth areas 4-6 business days
Country areas 3-6 business days
Remote areas 7+ business days

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