Strategic management encourages us to consider all of the opportunities available to us and to be creative in the decisions we make. Strategic management, through its broad and encompassing nature, can be applied to improving outcomes in our daily lives, work or study and organisations of any size; even clubs, associations and charities. This 2nd edition of Contemporary Strategic Management: An Australasian Perspective considers strategic management from a fundamental perspective ? the philosophy that strategy can be used to increase the success and value created by any type of human endeavour. The text takes Robert Grant?s razor sharp focus on competitive advantage and applies it in a concise, engaging and accessible format for students in Australia, New Zealand and our neighbouring region. The author team has refined the 2nd edition to present clear, comprehensive coverage of core topics and concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise of social media, the text presents real world examples and insightful grounding theory with equal aplomb. The diversity of the new accompanying cases attests to the approach of the Australasian edition. From the evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars to controversial Chinese bids for NBN contracts, students will relish the opportunity to analyse the full spectrum of organisations with a view to strategically defining their own professional futures.