Description: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Table of Contents
14 Definition of a Business Model
16 The 9 Building Blocks
44 The Business Model Canvas
56 Unbundling Business Models
66 The Long Tail
76 Multi-Sided Platforms
88 FREE as a Business Model
108 Open Business Models
126 Customer Insights
146 Visual Thinking
200 Business Model Environment
212 Evaluating Business Models
226 Business Model Perspective on Blue Ocean Strategy
232 Managing Multiple Business Models
244 Business Model Design Process
274 Where did this book come from?
About the Authors
Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.
Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
Description: Disciplined Entrepreneurship: 24 Steps to a Successful Startup
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
Table of Contents
SIX THEMES OF THE 24 STEPS 11
STEP 0 Getting Started 15
STEP 1 Market Segmentation 23
STEP 2 Select a Beachhead Market 41
STEP 3 Build an End User Profile 49
STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 57
STEP 5 Profile the Persona for the Beachhead Market 69
STEP 6 Full Life Cycle Use Case 83
STEP 7 High-Level Product Specification 91
STEP 8 Quantify the Value Proposition 103
STEP 9 Identify Your Next 10 Customers 113
STEP 10 Define Your Core 121
STEP 11 Chart Your Competitive Position 131
STEP 12 Determine the Customer’s Decision-Making Unit (DMU) 139
STEP 13 Map the Process to Acquire a Paying Customer 149
STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets 157
STEP 15 Design a Business Model 163
STEP 16 Set Your Pricing Framework 173
STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 181
STEP 18 Map the Sales Process to Acquire a Customer 195
STEP 19 Calculate the Cost of Customer Acquisition (COCA) 203
STEP 20 Identify Key Assumptions 219
STEP 21 Test Key Assumptions 225
STEP 22 Define the Minimum Viable Business Product (MVBP) 235
STEP 23 Show That “The Dogs Will Eat the Dog Food” 245
STEP 24 Develop a Product Plan 253
POSTLUDE: A BUSINESS IS MORE THAN 24 STEPS 261
ABOUT THE AUTHOR 265
Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.